Paytm launches 'Scan any QR to pay using Paytm' campaign to highlight flexible payments

Aimed at interoperability, Paytm App allows scanning of any QR code for instant payments from linked bank accounts

by exchange4media Staff
Published - Sep 24, 2019 2:49 PM Updated: Sep 24, 2019 4:24 PM
Paytm campaign

Ahead of this upcoming festive season, digital payments leader Paytm has launched its new marketing campaign across all media vehicles to spread awareness about the ease and simplicity of making payments by scanning any QR code on the Paytm App. This new campaign “Scan Any QR Code to Pay using Paytm” is focused around the power of choice and flexibility in a preferred mode of payment. Currently, Paytm has partnered with over 14 million merchants across the country and this new offering will expand its reach to another set of 2 million retail outlets in the market.

Speaking on the campaign, Jaskaran Kapany, Marketing Head - Paytm said, “We have been observing the ever-evolving needs of our users & believe in providing them with the flexibility to choose their preferred mode of payment. With the interoperable UPI, consumers now also get the additional flexibility to Scan any QR code through their Paytm app and make payments directly from their linked Bank A/C. With this new campaign, we aim to educate more users that now they need only the Paytm app to scan any QR code to make direct payments at the neighbourhood shops & earn Cashbacks. We are excited to introduce a new high decibel marketing campaign across all media vehicles- TV, Digital, Radio & even BCCI India Cricket- to ensure that this ease of digital payments using Paytm reaches consumers across the length & width of the country.’

The first film of the series shows an elderly couple at a Kirana shop, behind a person who is shown scanning Paytm QR to make a payment. The husband matter-of-factly asks a rhetorical question to his wife, “Sab Paytm karte hain, toh baaki ke QR kyun rakhain hain?” Eavesdropping on the couple’s conversation, an old man comes from behind, scans a Non-Paytm QR Code using the Paytm App in a jiffy and makes the payment from his account and smartly replies “Paytm karne ke liye”. The couple is in awe of the feature which they had no idea about. The films end with a humorous background score and the main message taking the centre-stage- “Scan any QR & Pay directly from Bank A/c”.

Another film revolves around a grocery shop where 3 students engage in friendly banter. One of the juniors insists on paying for the ice creams & is immediately stopped by his senior. While the senior is rummaging through his wallet for Cash, the wily junior instantly scans a Non-Paytm QR through his Paytm App and pays for the ice creams. Baffled by his swift actions, the senior asks him how did he make the payment through Paytm when the Paytm QR standee was at a distance from him. The junior quickly replies, “Arre Bhaiya, Paytm se koi bhi QR code scan karo, aur seedhe apne bank account se payment kardo!” The confused senior seeks validation from the shopkeeper, who acknowledges the new way of payment through the Paytm App. The film ends with a troubled look on the senior’s face and very comical background music where Paytm sums up with the message “Scan any QR & Pay directly from Bank A/c”.

The new campaign involves many such tongue-in-cheek dialogues between characters & film plots which resonate in our day to day life. In each film, Paytm aims to highlight the simplicity of making payments directly from a bank account.

Paytm is empowering more kirana stores across the country to accept digital payments and further contributing their business growth. The company is targeting 1.5 Billion merchant payments as it focuses on educating more users to scan any payment QR code available in the market through the Paytm app.

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