Numero Uno launches 'DEN I’M' campaign with 4 musicians

The campaign celebrates ‘I am who I am, unapologetically’ with Sanjeeta Bhattarcharya, Saby Singh, Dhruv Vishwanath and Samar Mehdi

e4m by exchange4media Staff
Updated: May 9, 2019 12:48 PM

What’s so special about denim is that it can become anything to anybody. The myth of denim is anchored in personal identity. That’s what ‘The Real Denim’ means. Numero Uno brand’s approach is to own this very core of denim’s being, and speak to the ‘I’ in every Den’I’m wearer, the ones who own their quirks and idiosyncrasies.

Denim has always called on the ‘rebel’ spirit of youth who have dared to challenge the status quo, questioned the dogma and believed in forming their own beliefs. Numero Uno has extended their new campaign DEN I’M unboxes such 4 musicians who refuse to be labeled by the society.

Numero Uno unboxes Sanjeeta Bhattarcharya a Jazz musician who refuses to be a certain type. A young jazz musician trained in classical music. What genre is her music? She says “Genres belong to a library. They are not of any use to me. My emotions, my music, my art, they are a part of me. And I am like no other. If you are still thinking going out of the box is daring – DEN I’M”

Don’t tell your story to the world is what we’ve been grown up listening to but Saby Singh is different. He isn’t afraid of telling his story to people. He’s open, he’s honest and expressive. He wants people to relate to his experiences and learn from his stories. Hence, NU unboxes another real artist, a songwriter and a singer – Saby Singh who says if being open book for my art is stupid, DEN I’M.

Sometimes the answer to our questions lies within us. NU identify one such artist whose questions has led him to evolve and grow better. This guitarist’s life has been inspired by the questions he has asked himself. He is Dhruv Vishwanath, another NU Real artist who says if questioning my art to create a legacy was crazy. DEN I’M.

Samar Mehdi is a musical prodigy who broke the internet with his captivating lyrics and complex fingerstyle guitars. For this very reason this interesting lyrical musician has become one of the faces for NU’s #UnboxingArtists

From being labeled to being open, from aggressively asking questions to finding answers in complexities, we all inhibits different personalities and refuses to be categorized by people. We are rebel and revolutionary. Numero Uno’s approach towards ‘I am who I am’ is a canvas of self-expression. Well, if you truly think having a unique identity is rebellious, DEN I’M.

Asha Esther Jaikishan, Marketing Head, says about the campaign, “When we were planning our DEN I’M campaign we felt we wanted to explore the music scene to spread the message since denim & music have connect since the beginning. With #UnboxingArtists we are bringing forth 4 artists who have a unique style of creating music and each has a story connecting with DEN I’m”



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