Maggi ropes in Rajkumar Rao & Sanya Malhotra for Veg Atta Noodles campaign

The campaign captures the emotions shared by everyone with a special someone in their lives

e4m by exchange4media Staff
Updated: Jul 9, 2019 1:29 PM

When we have a special someone in our lives, every day is a pleasant surprise. Nothing compares to the delight of discovering their likes, dislikes and habits.  Maggi, in its campaign for the new Maggi Veg Atta Noodles, has captured these emotions beautifully in a TVC that stars Bollywood actors Rajkumar Rao and Sanya Malhotra. The TVC has already been viewed more than 30 million times online making it one of the most watched ads from Maggi, the company said in a statement.

Talking about the campaign, Nikhil Chand, Director, Foods and Confectionery, Nestlé India, said, “The new Maggi Veg Atta Noodles has goodness of atta and vegetables plus a delicious new taste created by Maggi’s experts through 20 choicest spices and herbs that can pleasantly surprise any consumer. Inspired by this surprise, our new TVC shows similar light-hearted surprises that occurs in young relationships. Both Rajkumar Rao and Sanya Malhotra have done a beautiful job of bringing this emotion to life which has received a very positive response.”

Sanya Malhotra, talking about her association, said, “Nestlé Maggi is a globally acclaimed brand. I am super excited to be a part of the brand, especially when it is striking a new conversation around young relationships. I am delighted to see the TVC already getting millions of views online and I hope more consumers discover the new delicious taste of Maggi Veg Atta Noodles.”

 On his association with the brand, Rajkumar Rao said, “I am a Maggi fan like millions of Indians and I am thrilled to be a part of the team that brings taste and fun to our lives every day. Shooting my first ad for Veg Atta Maggi was an awesome experience and I am looking forward to see how the audiences react to this association. Get ready to be surprised by the new Veg Atta Maggi!

Following an exclusive online release, the new campaign is live across print and television all across the country. 

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