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Published: Nov 18, 2024 2:19 PM | 1 min read
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Kenvue has named Publicis Media as APAC media partner, replacing IPG
Kenvue has appointed Publicis Media as its media agency, concluding its Asia-Pacific media pitch, which began in early 2024. The pitch process was managed by global marketing consultancy R3, with Publicis Media taking over from the previous incumbent, IPG.
Early 2024 saw Kenvue expand its creative agency roster by onboarding FCB and BBDO, further diversifying its creative strategies, according to recent reports.
Kenvue is the one of the largest global pure-play consumer health company by revenue. Some of their brands include Aveeno, Johnson’s, Listerine, Neutrogena, and Tylenol.
Both Kenvue and Publicis refrained from confirming this development when exchange4media approached for comments.
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