Digital ad insertions up over 2X in Jan-March ’22

As per TAM AdEx Digital Advertising Quarterly Report for Jan-Mar’22, while Software category dominated Jan-Mar’22, ecom-financial services was the new entrant in the top 10 categories

e4m by exchange4media Staff
Published: Jun 30, 2022 9:55 AM  | 2 min read
Digital ads

Digital advertising saw a 2.3X surge in Jan-Mar’22 over Jan-Mar’21, as per the TAM AdEx Digital Advertising Quarterly Report for Jan-Mar’22. 

The report also stated that during Jan-Mar’22, the Services sector had a 46% share of ad insertions, followed by Education with 12% share. Meanwhile, the top two sectors together added more than 55% share of ad insertions in Digital. Building, Industrial and Land Materials/Equipments and Personal Accessories were the new entrants in the top ten sectors’ list. Education and Computers sectors saw positive rank shifts. 

Compared to Jan-Mar’21, the Software category dominated the period Jan-Mar’22. While ecom-financial services was the new entrant among the top ten categories in Jan-Mar’22, these top ten categories added a 47% share of digital ad insertion. 

Furthermore, Amazon Online India topped the advertisers’ list on digital followed by Grammarly Inc. Whereas Visymo.com climbed to fourth place in Jan-Mar'22, a significant jump from Jan-Mar'21. Grammarly Keyboard was the most advertised digital brand in Jan-Mar’22, followed by Amazon.in.  During Jan-Mar’22, there were a total 49000 brands present on Digital.

Among the top growing categories, Software had the biggest rise in ad insertions followed by ecom-Other Services during Jan-Mar'22 compared to Jan-Mar'21. In terms of growth, Ecom-Financial Services category witnessed the highest growth among the top 10 i.e. 8.3 Times. Six of the top 10 growing categories belonged to the ecom sector.

As per the report, over 30,000 advertisers and 37,000 brands exclusively advertised during Jan-Mar’22 compared to Jan-Mar’21. In comparison to Jan-Mar’21, Ola Cars ranked first among exclusive advertisers and brands in Jan-Mar’22.  

In the leading publishers category, YouTube alone had a 23% share of Ad Insertions. Excluding YouTube, Rediff.com maintained its position as the leading publisher in terms of advertising during Jan-Mar’22 compared to Jan-Mar’21.

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