Bajaj Consumer Care Q1 profit jumps 85%

The company increased its spending on advertising & sales promotion by 28.5% in the quarter ended June 2026

by e4m Staff
Published: Jul 14, 2026 11:13 AM | 2 min read

Bajaj Consumer Care reported an 84.8% increase in consolidated net profit to Rs 70.7 crore for Q1 FY27, alongside a 28.3% rise in net sales to Rs 341.4 crore compared to Q1 FY26.
The company increased its advertising and sales promotion expenditure by 28.5%, spending ₹49.22 crore in the quarter, to enhance brand visibility and reach, particularly for Bajaj Almond Drops Hair Oil.
Domestic business growth was around 30%, with healthy performance in both urban and rural markets, and significant growth in general trade, organized trade, modern trade, and e-commerce.
Bajaj Consumer Care has fully integrated Banjara's business and aims to expand its presence in hair care segments while maintaining a focus on traditional and modern retail channels for future growth.

Bajaj Consumer Care reported a 84.8% rise in consolidated net profit to Rs 70.7 crore in Q1 FY27. In the first quarter of FY27, the company reported a 28.3% increase in net sales to Rs 341.4 crore as compared with Q1 FY26.

This higher investment comes as the company reports strong overall results. The company has increased its spending on advertising and sales promotion by 28.5% in the quarter ended June 2026. It spent ₹49.22 crore on these activities, up from ₹38.30 crore in the same period last year.

The company is using the improved earnings to put more money behind its brands. It is focusing on building visibility for key products, especially Bajaj Almond Drops Hair Oil, while expanding reach across different sales channels.

Domestic business delivered growth in the 30% range during the quarter. The performance was healthy across both urban and rural areas, with the difference between the two markets becoming much smaller. General trade and organised trade each recorded growth in the high twenties. Modern trade and e-commerce also saw steady increases across customers and categories.

The company noted good demand for its low-unit packs, such as sachets and smaller price-point options.

Bajaj Consumer Care has now fully integrated Banjara's business. It plans to grow this acquisition and strengthen its position in various hair care segments. The broader portfolio also showed positive movement, though the company made some price adjustments in its coconut oil range.

This step-up in marketing reflects a clear strategy. With better profits, the company is choosing to invest more in reaching consumers and strengthening its presence in shops and online platforms. In the personal care market, where competition remains high, consistent support for brands is seen as important for long-term growth.

Management highlighted that the gains were broad-based and supported by strong consumer interest across its products. The company continues to focus on both traditional retail and modern channels to drive future expansion.