Team Pumpkin appointed as the PR agency for The Souled Store

They will be managing the brand image, media duties, offline activation and influencer marketing of the brand

e4m by exchange4media Staff
Updated: Jan 14, 2019 12:17 PM

Team Pumpkin, a 360-degrees brand solution, and public relations agency has been appointed the PR mandate of The Souled Store. They will be managing the brand image, media duties, offline activation and influencer marketing of the brand. The Souled Store is a one-stop pop culture merchandise brand of officially licensed products for fans. Some of their partners include global entities such as Warner Bros, Disney, WWE. They are also associated with Indian youth icons and influencers such as —stand-up comedians, indie music artists, music festivals and franchises from the Indian Premier League and Pro Kabaddi League.

Recently, they have raised $3 million in a fresh round of funding led by RP-SG Ventures backed by the RP-Sanjiv Goenka Group.

Speaking on the partnership, Vedang Patel, Co-founder & Director, The Souled Store shares, “We are delighted to have Team Pumpkin onboard. Their dynamic and creative minds will help us translate our vision into reality. We are confident that this partnership will strengthen our marketing communications and thought leadership in the digital world.”

Commenting on the mandate, Swati Nathani, Co-founder & CBO, Team Pumpkin adds, “We are delighted to have been given the opportunity to handle the brand communication of The Souled Store. At Team Pumpkin, storytelling is at the core of everything we do, and The Souled Store is a brand that has stories as unique and diverse as their products and services. We look forward to collaborating to drive further the brand awareness through impactful and creative campaigns.”

Team Pumpkin is a 360-degree marketing communication company providing end-to-end support to their vast array of clients which includes Big Bazaar, Axis Bank, Coca-Cola, Vision Express, Nilkamal, Pizza Hut, ITC and Amul Sporto amongst others.

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