IdeateLabs retains digital mandate for Brand Factory

The agency will continue with their digital duties for the brand with a key focus on the exploration of driving measurable footfalls for engagements

e4m by exchange4media Staff
Published: Jan 24, 2019 12:24 PM  | 2 min read

IdeateLabs, a digital marketing agency, will continue to manage the digital front of Brand Factory, a fashion discount chain by Future Group. The agency will continue with their digital duties for the brand with our key focus on the exploration of driving measurable footfalls for engagements.

The mandate focuses on keeping abreast with the latest trends in the digital sphere and coming up with innovative strategies that work effectively, keeping into consideration the brand’s target audience. It also includes detailing out the brand performance on a timely basis.

Speaking on the mandate, Ashish Rana, Business Head, IdeateLabs, said, “IdeateLabs is excited to have retained Brand Factory for the fourth year in a row. This just gives us more opportunities to craft exciting digital strategies for them. IdeateLabs’ partnership with Brand Factory has witnessed quirky and buzz-evoking content so far and the future holds the same along with growing strategic approach, deeper consumer understanding and market insights, flawless data analytics and media efficiency. Our focus for upcoming campaigns will be on analyzing possible measurable footfalls that garner engagement in abundance”.

Commenting on the partnership, Roch D’Souza, Chief Marketing Officer, Brand Factory, said, “The partnership between Brand Factory and IdeateLabs has been a fruitful one with all our digital assets experiencing exponential growth. IdeateLabs has been with us for over four years now. The relationship we share is more a partnership than an agency-client relationship. Not only did they understand the brand, but they also helped us translate our brand personality in the digital world through relevant content & initiatives. IdeateLabs works as a perfect business partner and understands the changing business dynamics while engaging with our digital audience in effective ways. We look forward to the same commitment and growth".

Brand Factory, a Future Group concept, is India’s leading chain of fashion discount stores that promise consumers a revolutionary discount shopping experience. Brand Factory offers more than 200 Indian and International brands at 20%-70% discount, 365 days a year. As of date, it is present in 32 cities with 74 stores displaying more than 200 plus fashion brands.

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