ICC Men's T20 World Cup 2026 Viewership
The ICC Men's T20 World Cup 2026 has seen significant viewership growth, with over 500 million viewers in India alone. The opening day consumption across all platforms increased by 59% compared to the previous tournament in 2024.
ICC Men's T20 World Cup 2026 Begins
The tournament kicks off with high expectations for viewership and engagement.
Opening Day Viewership Report
Viewership crosses 500 million in India, marking a significant milestone for the event.
Consumption Growth Announcement
It is announced that opening day consumption grew by 59% compared to 2024.
In a post on X, ICC Chairman Shah said the concurrent viewers hit a peak of 60.5 million
TVR for India’s opening fixture against the USA goes up by 41%, digital reach up by 98% compared to the first match against Ireland in the 2024 edition