ZEEL’s new offering for the Marathi-speaking youth called Zee Yuva is scheduled to go live on August 22 and is already making a buzz on the digital space. Bavesh Janavlekar, Business Head, Zee Yuva and Zee Talkies reveals more on the channel’s differentiating factors and programming strategy
After three years of operation, Zee Talkies, the Marathi Movie channel by the Zee Entertainment Enterprises Limited, will have a fresh positioning. The new tagline ‘Aapla Talkies, Zee Talkies’ will be unveiled on November 13th, 2010. The channel will also undertake an eight week marketing campaign to promote their new positioning.