wpp-remuneration-model

WPP’s outcome based bet and the structural questions the industry must answer

Yesudas S Pillai?blur=25

Guest Column: Advertising veteran Yesudas S Pillai writes on WPP’s outcome-based remuneration model and the structural realities agencies and clients must confront

Yesudas S Pillai Mar 6, 2026 1:12 PM