world-cup-campaign

Adidas vs Nike: How the World Cup put an off-pitch rivalry back in the spotlight

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The two sportswear giants have turned the 2026 FIFA World Cup into a creative slugfest, featuring star-studded mini-movies, huge budgets & a numbers war that has reignited advertising's oldest rivalry

Aryendra Khan Jun 22, 2026 9:04 AM

Adidas revives football nostalgia with latest star-studded World Cup campaign

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With nostalgia as its playmaker and the World Cup on the horizon, Adidas assembles football royalty to remind fans that heritage still sells

e4m Staff Jan 27, 2026 1:46 PM