womens-premier-league
There has been a shift from symbolic support to strategic investment by brands in women's sports tournaments; early doubts about commercial viability are also fading, note marketers
Shalinee Mishra Mar 9, 2026 8:36 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on how Smriti Mandhana’s WPL triumph strengthens her brand equity
Ganapathy Viswanathan Feb 12, 2026 8:00 AM
The advertiser mix moved beyond FMCG to fintech, automotive, AI-led startups, jewellery and consumer tech, as the WPL shifted from a marketing experiment to a mainstream sports investment
Shalinee Mishra Feb 6, 2026 8:35 AM
Laqshya Media Group will orchestrate the entire spectator experience across all 22 matches
With over 70 brands associating with the league this year, WPL is fast growing into a viable option for advertisers who find IPL expensive but want to connect with cricket audience
Jagruti Verma Feb 24, 2025 9:27 AM
WPL is no longer a tentative experiment, but a strategic investment for brands seeking to connect with the future, say experts about the surge in the league's sponsorship
Sohini Ganguly & Tanzila Shaikh Feb 29, 2024 8:40 AM
Categories like alcohol products, real money gaming, betting, cryptocurrency, tobacco, etc. have been barred from bidding
In an exclusive interview with e4m, RCB chairman Mishra, who is currently the Chief Commercial Officer of Diageo India, shared his objectives behind buying the women's IPL team
Kanchan Srivastava Mar 6, 2023 9:13 AM
The Naam Hoga Tera Har Zubaan Par campaign has been conceptualized by Ogilvy
exchange4media Staff Mar 1, 2023 4:54 PM
The opening match will be between Gujarat Giants and Mumbai Indians-owned franchise
exchange4media Staff Feb 7, 2023 8:14 AM