wills
Advertising?blur=25

Ad experts say the new draft guidelines, if enforced, may hit surrogate advertising, and pose a challenge to agencies who, along with brands, can be pulled up in case of non-compliance

Neeta Nair Sep 16, 2020 8:33 AM

Fragnance?blur=25

The brand has launched Mikkel Verde, a new evening wear fragrance for men

exchange4media Staff Feb 17, 2019 10:00 AM

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ITC Wills Lifestyle marks the beginning of #KinnectDilli and is an extremely important addition in the agency’s kitty

exchange4media Staff Nov 13, 2017 12:32 PM

We have gone back to the momentum of saying 'win win win': Rana Barua?blur=25

Rana Barua, CEO, Contract Advertising & Prashanth Challapalli, Sr. VP & Digital Head, iContract talk about the challenges of building a truly digital agency, going after the right clients and setting the pace for future growth

Priyanka Mehra Nov 27, 2014 9:25 AM

 Fiama Di Wills, Interactive Avenues use Twitter to power #FiamaShowerJewels launch?blur=25

The entire activity reported an estimated reach of 46.4 million impressions from 10,602 Twitter mentions

exchange4media Staff Oct 22, 2014 12:15 PM

 Madison Media Group creates 360 degree selfie booth at the Wills Lifestyle Fashion Week?blur=25

The two brands have devised the concept of "Wills Rock the Ramp"a 360 degree Vine booth - a twist to the traditional twirl people do to show off what they're wearing

exchange4media Staff Oct 22, 2014 11:37 AM

Wills Lifestyle uses RFID tags to promote India Fashion Week 2014?blur=25

Wills Lifestyle, the main sponsor of India Fashion Week, is utilising a unique way to promote the event real-time on social media using RFID (Radio Frequency Identification) technology

Abhinna Shreshtha Mar 26, 2014 7:49 AM

ITC's Nilanjan Mukherjee to share the brand's success story at Pitch CMO Summit 2014?blur=25

Mukherjee's experience with iconic brands throughout his career and lately with ITC is slated to make for a fascinating story at the Pitch CMO Summit 2014 in Delhi

exchange4media Staff Mar 26, 2014 7:44 AM

iContract bags digital mandate for ITC's Wills Lifestyle brand?blur=25

iContract will handle the complete digital marketing & social media portfolio of Wills Lifestyle. The win comes on the back of a multi-agency pitch

Priyanka Mehra Feb 21, 2014 8:00 AM

Ad roadblock for ITC brands on Star Network?blur=25

ITC’s personal care brands Fiama Di Wills are Vivel are the only ads on Star Network channels from 8 pm on December 15 to 8 pm on December 16.

exchange4media Staff Dec 16, 2011 7:43 AM

Ad roadblock for ITC brands on Star Network?blur=25

ITC’s personal care brands Fiama Di Wills are Vivel are the only ads on Star Network channels from 8 pm on December 15 to 8 pm on December 16.

exchange4media Staff Dec 16, 2011 7:42 AM

The Vivel soap opera?blur=25

Riding high on its distribution strength and brand ambassadors like Kareena Kapoor and Trisha Krishnan, Vivel is becoming a strong challenger brand to HUL’s Lux.

Pallavi Srivastava May 13, 2011 9:24 AM

Innovating for success: Experts show how?blur=25

Innovation is most definitely the key – be it at the product level or the marketing level – in giving brands and companies the competitive edge.

Pallavi Srivastava Feb 7, 2011 7:57 AM