A weak monsoon could squeeze rural incomes, raise food inflation and slow consumption in price-sensitive markets. But marketers say the impact may not be uniform

Kanchan Srivastava Jul 3, 2026 8:45 AM

Industry experts say early heatwaves and unseasonal rain are prompting brands in beverages, ACs, personal care, and QSR to front-load summer campaigns ahead of competitors

Sunidhi Vijay Mar 2, 2026 9:31 AM

The film features Dino Morea, Ashish Vidhyarthi, Niharika NM and Jordindian

e4m Staff Feb 11, 2025 2:00 PM

Yash features in a campaign crafted by Mullen Lintas Delhi

e4m Staff Apr 8, 2024 12:19 PM

AccuWeather will leverage Httpool’s reach and expertise to strengthen its presence in India

exchange4media Staff Jan 28, 2020 12:48 PM