For cable and DTH operators, migration of price-sensitive households to Free Dish reduces the pool of paying subscribers, directly impacting revenues, share stakeholders

Aditi Gupta May 14, 2026 8:52 AM

As per industry estimates, India's mid-tier influencers bag ₹2-3 cr a year in brand deals & subscriptions, a stark contrast to WAVES OTT’s FY25 earnings - as revealed in the pubcaster’s Annual Report

Imran Fazal Apr 3, 2026 8:07 AM

AIDCF has also cautioned broadcasters against potential non-compliance, stating that participation in the WAVES platform could put them at risk of breaching the conditions of downlinking permissions

Imran Fazal Mar 25, 2026 12:05 PM

The information was shared by Minister of State for Information and Broadcasting Dr. L. Murugan in a written reply in the Lok Sabha

e4m Staff Mar 18, 2026 5:51 PM

This collaboration will enable railway passengers across the country to access a curated selection of WAVES OTT content on the go

e4m Staff Dec 10, 2025 12:30 PM

This partnership aims to make India’s vast public service digital content easily accessible on connected TVs

e4m Staff Oct 13, 2025 11:40 AM

India’s public broadcaster has floated an RFP to onboard a Project Management Unit to enable stronger ad revenues, global partnerships and multi-language content expansion

e4m Staff Sep 10, 2025 8:50 AM

The platform will showcase yesteryear hits like Byomkesh Bakshi, Circus, Hum Log, and Buniyaad

e4m Staff Jul 16, 2025 9:26 AM

Some of the shows to be featured are yesteryear hits like 'Chanakya', Mukesh Khanna's 'Chunni', Pallavi Joshi and R. Madhavan's 'Aarohan' and Shah Rukh Khan's debut serial 'Fauji' 

e4m Staff Jul 9, 2025 11:29 AM

Industry experts are unanimous that both platforms have their unique appeal — one excels in mass exposure, the other caters to urban audience preferences

Aditi Gupta Feb 25, 2025 8:32 AM