watch-industry-insights

In age of one-click commerce, 70% watch purchases are offline: Ranjani Krishnaswamy, Titan

Titan's Strategy: 70% of Watch Purchases Happen Offline, Says CMO Ranjani Krishnaswamy?blur=25

Ranjani Krishnaswamy, CMO, Analog Watches, at Titan Company, spoke to e4m on gap between digital discovery and offline conversion, how discovery phase is now decisively digital, winning GenZ & more

Anuja Jain Jun 3, 2026 9:10 AM