vuca
Guest Column: Digital- Your best bet in this VUCA world: Sanjay Mehta, Mirum (India)?blur=25

Sanjay Mehta on digital being the smart marketers choice in these uncertain times

Sanjay Mehta Jan 4, 2017 8:09 AM

It is time for b'casters to focus on customer delight: Ashok Venkatramani?blur=25

The CEO of ABP News talks about the importance of collaborative working between b'casters, agencies and advertisers, and the need to be innovative in a VUCA world

Priyanka Mehra Nov 12, 2013 7:51 AM

Video: India is a bit more VUCA than other markets - CVL Srinivas?blur=25

The next big VUCA movement for us will be when the digital floodgates open, which is going to be very soon, says the CEO of GroupM South Asia

Priyanka Mehra Nov 5, 2013 7:59 AM

It is imperative to have a b'cast industry that is successful & viable: Hemant Bakshi?blur=25

B’casters are facing many challenges; it is up to advertisers & agencies to join hands with them to find answers, says the ED, Home & Personal Care, Hindustan Unilever

Priyanka Mehra Nov 1, 2013 8:23 AM

"Experiment, anticipate future, innovate, collaborate to survive in a VUCA world"?blur=25

Ravi Kant, Vice Chairman, Tata Motors feels that it is pertinent to look at the past and study how different companies have managed economic crises

Shobhana Nair Oct 31, 2013 9:21 AM

VUCA is an opportunity: Pawan Munjal?blur=25

Companies should embrace change, be courageous, flexible and have clear vision about the distant future in order to sail through tough times, said the Hero MotoCorp MD

Abhinav Trivedi Oct 31, 2013 8:38 AM

Biz grows by leveraging opportunity, not by only solving problems: Marten Pieters?blur=25

While the current economic slowdown has customers tightening their purse strings, the MD & CEO of Vodafone India lists out six rules for companies to find new pockets of growth

Simran Sabherwal Oct 31, 2013 8:15 AM

There is need to move from buying reach to buying impact, say experts?blur=25

Brands need to put pressure on media to start selling profiles and not vanilla demographics, say industry experts while speaking at ISA's Global CEO Conference in Mumbai

Shobhana Nair Oct 31, 2013 8:04 AM

India has always existed in a VUCA world: R Gopalakrishnan?blur=25

The Director of Tata Sons says that with India being a complex & cosmopolitan country, Indians are wired for VUCA. Moreover, Indians are far more intuitive & likely to succeed than others

Simran Sabherwal Oct 31, 2013 7:56 AM

Capitalise on VUCA times to make it work in your favour: Manu Anand?blur=25

Optimisation of cost, sustaining strategic investments, stakeholder involvement, and relying on innovation are the four key approaches to counter the VUCA times, according to the Cadbury India MD

Abhinav Trivedi Oct 31, 2013 7:54 AM

“Experiment, anticipate future, innovate, collaborate to survive in a VUCA world”?blur=25

Ravi Kant, Vice Chairman, Tata Motors feels that it is pertinent to look at the past and study how different companies have managed economic crises

Shobhana Nair Oct 30, 2013 6:51 PM

Broadcasters find opportunities in today's VUCA world?blur=25

The Rupee at an all-time low, the dour economic crisis, the ad cap imbroglio - how are b'casters rising above these difficult situations & looking for growth opportunities?

Shobhana Nair Oct 23, 2013 8:44 AM

Beat the VUCA world with innovation and value: Bharat Patel?blur=25

ISA Member & Independent Director, Birla Sun Life Asset Management, Patel says that if you give great performance at a good price, you will never fall short of customers

Shobhana Nair Oct 17, 2013 8:17 AM

Every crisis is an opportunity as it brings the best out of us: HUL's Hemant Bakshi?blur=25

2013 is a volatile year & ppl who reinvent during such times come out strong, says Bakshi, while talking about ISA's Global CEO Conference that will see leaders share best practices for coping with the tough environment

Shobhana Nair Oct 11, 2013 10:03 AM

Every crisis is an opportunity as it brings the best out of us: HUL's Hemant Bakshi?blur=25

2013 is a volatile year & ppl who reinvent during such times come out strong, says Bakshi, while talking about ISA's Global CEO Conference that will see leaders share best practices for coping with the tough environment

Shobhana Nair Oct 11, 2013 8:36 AM