Brand excitement remains muted at the onset of the New Year?blur=25

The excitement to welcome the New Year was limited to a few brands such as Coca-Cola, Vodafone, Fevicol and Volvo Auto India

Twishy Jan 7, 2014 8:44 AM

OOH helps combat the battle of the mind: Sudeep Narayan?blur=25

The battle of the mind, in the automobile industry, precedes the battle in the market, says the Director - Marketing & PR, Volvo Auto India

Priyanka Nair Sep 4, 2013 7:51 AM

'BRETAIL', marketing the Volvo way?blur=25

Sudeep Narayan, Mktg and PR Director, Volvo Auto India shares how sharp targeting & geo targeting have built up the ‘entRETAINMENT’ aspect

Abhinav Mohapatra Mar 4, 2013 7:59 PM