visual-identity

The Air India Building: A masterclass in brand visibility before the digital age

The Air India Building: A masterclass in brand visibility before the digital age?blur=25

Guest Column: Communication Consultant Ganapathy Viswanathan writes how the Air India building at Mumbai’s Nariman Point has been for generations a reference point in everyday conversations

Ganapathy Viswanathan Jun 6, 2026 11:55 AM

Thums Up refreshes visual identity

thums up?blur=25

Rather than a complete overhaul, the refreshed identity builds on familiar brand codes

e4m Staff Jan 17, 2026 10:05 AM