visual-identity
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The refreshed identity reflects on agency's evolution and the changing landscape of communications, where influence is built through credibility, community, and culture as much as visibility

e4m Staff Jul 3, 2026 2:26 PM

The Air India Building: A masterclass in brand visibility before the digital age?blur=25

Guest Column: Communication Consultant Ganapathy Viswanathan writes how the Air India building at Mumbai’s Nariman Point has been for generations a reference point in everyday conversations

Ganapathy Viswanathan Jun 6, 2026 11:55 AM

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Rather than a complete overhaul, the refreshed identity builds on familiar brand codes

e4m Staff Jan 17, 2026 10:05 AM