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Adidas vs Nike: How the World Cup put an off-pitch rivalry back in the spotlight

Adidas vs Nike?blur=25

The two sportswear giants have turned the 2026 FIFA World Cup into a creative slugfest, featuring star-studded mini-movies, huge budgets & a numbers war that has reignited advertising's oldest rivalry

Aryendra Khan Jun 22, 2026 9:04 AM