The vote is unanimous - brands banking on third-party data to see short-term decline but stability will come with new training pipelines and alignment of strategies with consent-led environment

Anuja Jain Dec 3, 2025 9:13 AM

Industry players say that once DPDP is enforced there will be a move further towards first-party and zero-party data, clearer policies, and seamless access for users to view, edit, or delete data

Anuja Jain Sep 26, 2025 8:31 AM

Industry watchers share how advertisers can use PAIR and target customers with relevant ads without sharing sensitive identifiers

Shantanu David May 28, 2024 8:10 AM

With walled gardens and regulatory changes reducing available third-party data signals and driving new privacy requirements, first-party data will be more valuable than ever for advertisers

Shantanu David Jan 16, 2023 9:06 AM