third-party-data
The vote is unanimous - brands banking on third-party data to see short-term decline but stability will come with new training pipelines and alignment of strategies with consent-led environment
Anuja Jain Dec 3, 2025 9:13 AM
Industry players say that once DPDP is enforced there will be a move further towards first-party and zero-party data, clearer policies, and seamless access for users to view, edit, or delete data
Anuja Jain Sep 26, 2025 8:31 AM
Industry watchers share how advertisers can use PAIR and target customers with relevant ads without sharing sensitive identifiers
Shantanu David May 28, 2024 8:10 AM
With walled gardens and regulatory changes reducing available third-party data signals and driving new privacy requirements, first-party data will be more valuable than ever for advertisers
Shantanu David Jan 16, 2023 9:06 AM
At the e4m-Xaxis programmatic summit, a panel of industry heads came together to share insights on the topic - Death of cookies: A threat to programmatic
exchange4media Staff Dec 21, 2022 10:44 AM
Industry experts believe that impressions and influencer marketing could help with personalized advertising once third-party cookies are phased out
Nilanjana Basu Nov 21, 2022 8:29 AM
