the-connect

The case for FAST: Regional television’s next prime-time opportunity

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Guest Column: Ravalnath Joshi, Business Head of Aidem Ventures, makes the case for Free Ad-Supported Television as regional broadcasters’ fastest route to a new, addressable revenue line

Ravalnath Joshi Aug 20, 2026 1:08 PM

CTV’s 207 million reach raises the stakes for unified TV measurement

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The report identifies household-level identity as one of the key building blocks for the next phase of CTV planning

e4m Staff Aug 19, 2026 6:05 PM

FAST emerges as India’s largest untapped CTV ad inventory: WPP Media-The Trade Desk

The Connected TV Era: India’s New Prime Time?blur=25

The report, The Connected TV Era: India’s New Prime Time, finds that one-third of CTV viewers are already aware of FAST, while one in five is watching it

e4m Staff Aug 19, 2026 5:45 PM

India’s CTV audience hits 207 million as rural viewing doubles, reshaping TV advertising

The Connected TV Era?blur=25

FAST viewers also spend more time on CTV overall, averaging 3.4 hours a day compared with 2.9 hours across the entire CTV audience

e4m Staff Aug 19, 2026 5:33 PM