test-cricket
Prithvi Shaw

Prithvi Shaw became the youngest Indian to hit a century in a Test debut against the West Indies in Rajkot on October 4, taking the nation by storm

Misbaah Mansuri Oct 9, 2018 9:02 AM

Test cricket ad rate growth stagnates as brand interest wanes

Ad rates for test series cricket matches are estimated at Rs.50,000 - 60,000 per 10 second spot and growth over the years has not picked up. Has the popularity of 20-20 and ODIs rendered test series format unappetising for brands?

exchange4media Staff Aug 27, 2015 8:13 AM

Sachin's farewell test emerges as highest rated test in the last 8 years in India

The match garnered 1739 average TVTs, which remain unmatched since 2005. Star Sports network channels together had the maximum channel share across all genres

exchange4media Staff Nov 22, 2013 8:53 AM

Star Sports’ power-packed presentation for Ind-Aus series

The marketing campaign focuses on a new look Team India as it fights for the Border-Gavaskar Trophy; VVS Laxman joins a star studded expert panel

exchange4media Staff Feb 23, 2013 8:31 PM

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