test-cricket

Test cricket’s loyal audience keeps Ind-Eng series on advertisers’ radar

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As per experts, advertisers' approach is shifting from high-decibel, mass-reach campaigns to calibrated, context-driven advertising

Chehneet Kaur and Aditi Gupta Jun 20, 2025 9:17 AM

Star Sports Network sees viewership of 3.8m AMA for first Test of India-England series

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The first Test also delivered the highest opening day reach since 2019

exchange4media Staff Feb 22, 2021 1:02 PM

Will advertiser interest in cricket surge after India’s win against Australia?

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Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster

Misbaah Mansuri & Noel Dsouza Jan 22, 2021 8:23 AM