Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on how niche marketing hones in on a well-defined audience with specific needs, preferences and interests

Shantomoy Ray Feb 17, 2025 9:10 AM

The mandate includes social media management, creative solutions, ORM, media planning & strategy, and influencer marketing

exchange4media Staff Jan 11, 2022 12:47 PM

The show, named Namaste Digital, is part of Google's new multi-pronged effort to help SMBs navigate the challenging economic environment by building a digital presence

exchange4media Staff Sep 30, 2020 3:20 PM