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Shantomoy Ray?blur=25

Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, on why in the age of AI driven advertising the brands that retain human emotion will be the ones consumers truly remember

Shantomoy Ray May 19, 2026 7:56 AM

Brand Safety in the AI Era?blur=25

As synthetic content increasingly features logos and brand identities without authorisation, brands are being forced to rethink how they safeguard their assets online

Aryendra Khan Mar 12, 2026 8:38 AM

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The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2026, will come into force from February 20, 2026

e4m Staff Feb 10, 2026 6:40 PM