Tanuj Khanna & Suresh Eriyat?blur=25

Guest Column: Tanuj Khanna, Creative Director, What’s Your Problem (a Wondrlab Company) & Suresh Eriyat, Founder & Creative Director, Studio Eeksaurus, narrate the process of creating this campaign

Tanuj Khanna & Suresh Eriyat Jan 22, 2021 8:46 AM

Back to school: HP, Canon, Epson shift their communication strategy from B2B to students?blur=25

Printing technology has undergone a major shift, especially in the way printers are being positioned and marketed. Prominent brands in this space comprising of Epson, Canon and HP are no

Sarmistha Neogy Mar 7, 2016 8:21 AM

Union Budget 2016: Advertising Honchos share their expectations?blur=25

The media and advertising industry is looking forward to some key announcements, especially about the rollout of GST, as part of the tax reforms from the Union Budget 2016.We spoke to some advertising and media agency leaders to understand their expectations from the Union Budget 2016 and here is what they had to say:

Sarmistha Neogy Feb 29, 2016 8:39 AM

Condom ads get bolder but still shy away from direct communication: Experts?blur=25

The commercial condom market has not only grown in size, but has also witnessed sea change in its communication which has become bolder with time

Sarmistha Neogy Feb 8, 2016 8:02 AM

Medimix launches ‘Nothing better than natural’ campaign?blur=25

Teaming up with Metal Communications and Eeksaurus, the ad campaign summarises the call from nature to explore the great outdoors

exchange4media Staff Jan 30, 2016 8:21 AM

Guest Column: How ad land fared in 2015: Suresh Eriyat?blur=25

As 2015 has been an action packed year, what is it that ad land can expect of 2016? Will the leap year bring luck or luck out for brands as considered otherwise? Increased competition within the various sectors will definitely bring marketers back to the drawing board culling out new ideas to reach out to the consumer, writes Suresh Eriyat, Founder and Creative Director of Eeksaurus

Suresh Eriyat Jan 4, 2016 8:55 AM

Trendspotting: Brands bag global laurels on back of social issues?blur=25

Social issues seem to be the name of the game when it comes to winning awards in the international context. Looking at recent trends, it seems the best bet to reach out to consumers and outshine in any industry is to create ads that raise social issues and fight taboos

Ankur Singh & Sarmistha Neogy Jul 14, 2015 8:36 AM

Are GroupM's digital projections on the mark??blur=25

As per GroupM's in-depth research of Indian media ad spends, digital media continues to show the maximum growth at 37% in 2015. exchange4media elicits opinion on digital growth

Ankur Singh Feb 9, 2015 9:26 AM

Trendspotting: Brands to optimize mobile affiliate tracking to lure customers?blur=25

2015 will see brands moving towards a perfect environment for affiliate tracking

Ankur Singh Feb 4, 2015 9:24 AM

Ad blockers on the rise, digital advertisers in India emphasize on content?blur=25

As ad blockers gain traction in 2015, Indian advertisers still have some time to battle it out. Content is becoming key to being visible and avoiding ad blockers

Ankur Singh Jan 30, 2015 8:21 AM

Programmatic targeting of content to gain foothold in 2015?blur=25

The industry will witness a critical mass of publishers beginning to leverage behavioural data to programmatically target content

Ankur Singh Jan 15, 2015 8:41 AM

2015 Digital Challenge: The case of content marketing spends and measurable ROI?blur=25

Marketers will have to become more interested in correlating their spend on content marketing to a more measurable impact on overall sales and ROI as technology partners will begin offering the means to measure that impact

Ankur Singh Jan 12, 2015 8:52 AM

Mobile advertising poised for take off. Are marketers ready to board??blur=25

A recent industry report says mobile-first will be the buzz word in advertising, with content being discovered on the powerful devices first. But experts claim marketers may not be ready with content to match

Ankur Singh Sep 18, 2014 8:53 AM

Bullish consumer sentiment, heightened competition & stable economy boost ad spends??blur=25

Riding on the improved sentiment in the country around stability and growth, GroupM has revised its estimates of the annual AdEx report This Year, Next Year 2014 from 11.6% to 12.5%. exchange4media takes you through the fineprint

Ankur Singh Aug 19, 2014 8:36 AM

Tear-jerking ads: How much emotion is too much emotion??blur=25

Advertisers have always used the 'tug at the heartstrings' approach to sell products & services. But is it universally effective for brands at every stage of their growth cycle

Ankur Singh Jul 28, 2014 8:05 AM