streamers
From CarryMinati to gaming streamers, creators command loyalty that legacy campaigns rarely earn. Industry voices explain what brands still get wrong
Aryendra Khan Jul 21, 2026 9:07 AM
Apart from brand deals, casual gamers and esports professionals earn anywhere between Rs 75,000 to Rs 1.5 lakh via streaming in a month
Shalinee Mishra Jul 1, 2025 9:30 AM