strategic-thinking

Great creativity begins with great strategy

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Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines why great creative ideas begin with clear thinking, meaningful insights and a strong strategic purpose

Shantomoy Ray Aug 19, 2026 9:06 AM

The tyranny of billable hours: Are ad agencies forgetting what clients actually pay for?

Are Ad Agencies Losing Focus on Creativity Over Billable Hours??blur=25

Guest Column: Adman Prabhakar Mundkur shares that the agencies that will thrive in the future will be those that stop selling labour and start selling intelligence

Prabhakar Mundkur Jun 16, 2026 11:49 AM