storytelling-in-marketing

Advertising is an unfinished story: Shahad Anand

Shahad Anand Highlights Attention's Role in Modern Marketing?blur=25

Speaking at Pitch CMO Summit 2026, Shahad Anand, Business Head, Skylight Mediakart, spoke about the role of personalization, contextual targeting & emotional creativity

e4m Staff Jun 15, 2026 2:42 PM

Celebrating Bharat Avalani: A life dedicated to the power of stories

Honoring Bharat Avalani: A Legacy of Storytelling and Leadership?blur=25

Avalani has built a reputation that extends far beyond traditional marketing

e4m Staff Jun 14, 2026 12:45 PM

As attention spans shrink, retention becomes marketing’s biggest metric

Retention Becomes Key Metric in Attention Economy Marketing?blur=25

Industry observers say this is no longer just a platform metric but a cultural shift that is reshaping how content is scripted, edited, distributed and monetised

Sunidhi Vijay May 28, 2026 9:30 AM

Goafest 2026: Dr. Annurag Batra predicts the industry crossing ₹2,00,000 crore next year

Goafest 2026: Dheeraj Sinha & Dr. Annurag Batra on Advertising's Future?blur=25

Dr. Annurag Batra, Chairman & Editor-in-Chief of BW Businessworld Group and e4m, spoke to Dheeraj Sinha, CEO-McCann Group, on key opportunities and challenges reshaping the Indian ad industry

e4m Staff May 21, 2026 3:21 PM