star-viacom18-merger
The provisions are understood to be linked largely to the International Cricket Council media rights package acquired for approx $3 billion for the 2023–27 cycle
According to experts, the Disney-Reliance merger could drive up ad rates for major properties like IPL and the World Cup, but its impact on general entertainment content may be limited
Sonam Saini Aug 1, 2024 8:19 AM