smoor

From ROPO to personalisation: What trends drove D2C in 2024?

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D2C brands The Sleep Company, SMOOR and Renee Cosmetics share the defining strategies that led to booming businesses in 2024 as well as their roadmap for 2025

Chehneet Kaur Dec 13, 2024 9:10 AM

Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR

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Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India

Simran Sabherwal Aug 30, 2024 2:09 PM