smartphone-margins

Geopolitical tensions set to tighten smartphone margins, reshape marketing spends

Geopolitical tensions set to tighten smartphone margins, reshape marketing spends?blur=25

Smartphone brands will have to bear the rising cost of moving goods across geographies; if these pressures remain there will be some level of price rationalisation and an impact on marketing spends

Chehneet Kaur Mar 20, 2026 9:44 AM