Industry leaders say radio’s core structure remains unchanged, with most ads still under 60 seconds. Longer formats are emerging via content integrations and select categories, but not at scale

Chehneet Kaur Mar 25, 2026 9:12 AM

As ads shrink in duration, brands are racing against the skip button. Is brevity killing creativity, or redefining how stories are told in advertising?

Aryendra Khan Oct 29, 2025 9:15 AM

As per industry reports, brands adopting short ads have clocked up to 20% higher returns on ad spend compared to longer formats

Soumya Gawri Dec 4, 2024 8:49 AM