As user growth stalls, Facebook now bets big on stories and videos, believes ads will follow as it is the future

exchange4media Staff Oct 31, 2018 8:55 AM

Facebook missed on ad revenue projections, reached $13.04 billion compared to consensus estimate of $13.16 billion

exchange4media Staff Jul 26, 2018 9:00 AM

Sheryl Sandberg denied that Facebook tried to cover up the data breach and admitted that the company should have acknowledged the breach earlier

exchange4media Staff Apr 9, 2018 8:53 AM

In conversation with Colleen DeCourcy, Global Chief Creative Officer of Wieden & Kennedy, Sandberg and Mildenhall share how the shift to mobile has changed the services their brands provide

Srabana Lahiri Jun 23, 2017 6:03 PM

Mobile ad revenue reached $5.7 billion, up 70 per cent YoY and was approximately 84 per cent of total ad revenue

exchange4media Staff Nov 4, 2016 8:05 AM

Facebook founder promises to focus on local culture and entrepreneurs in Facebook post and says will continue to work to "break down barriers to connectivity in India".

exchange4media Staff Feb 10, 2016 1:50 PM

Facebook has announced the launch of Ads Manager app to help businesses manage their ad campaigns on-the-go through mobile devices. The company also announced it has reached more than 2 million active advertisers

exchange4media Staff Feb 26, 2015 3:08 PM

FB's compelling demographic data with the allegedly improved targeting across devices has led to many seeing this as the most significant threat to Google and cookie-based marketing. But is that the complete picture?

Abhinn Shreshtha Nov 6, 2014 8:00 AM

This partnership was announced during the recent visit of Facebook COO Sheryl Sandberg to India and will help clients to reach over 100 mn people in India, 84 mn on mobile & custom audiences within the 100 mn in urban & rural India

exchange4media Staff Jul 31, 2014 8:01 AM

Cannes Lions has not just been about celebrating great pieces of work in the advertising and related fields, but it has been an invitation to a future upon which we can unleash our infinite creativity, says Sainath Saraban, ECD, Leo Burnett India

Sainath Saraban Jun 20, 2014 8:11 AM

As Facebook turns 10, it shows a recent surge in earnings, and is all set to don a strategic new avatar. From photos to videos to content, Facebook is ramping up its efforts across all avenues

Abhinna Shreshtha Feb 6, 2014 8:43 AM