While speaking at the Real Time Programmatic Advertising Conference, Shankar Prasad, Founder of Plum Goodness, explains why 'obsession' with the consumer is important for brands today

e4m Staff Sep 19, 2024 2:09 PM

Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more

Sohini Ganguly Jul 5, 2024 8:51 AM

At e4m India Brand Conclave 2024, Shankar Prasad, Founder, Plum Goodness, explains in detail the six rules his brand lives by

e4m Staff Feb 2, 2024 6:19 PM

In this instalment of e4m D2C Revolution series, Shankar Prasad, Founder & CEO of Plum Goodness discusses why it's key to stay consistent in terms of brand as well as product

Sohini Ganguly Sep 12, 2023 11:37 AM