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Dentsu Creative Isobar wins Canon India’s digital and e-commerce mandate

Dentsu Creative Isobar Takes Charge of Canon India's Digital Strategy?blur=25

The account will be managed from the agency’s Mumbai and Gurgaon offices

e4m Staff Jul 27, 2026 2:17 PM

Marketers say instinct still wins the breakthrough, even in the age of AI

Marketers Emphasize Human Intuition Over AI in Creative Decisions?blur=25

At e4m TechManch 2026, brand heads discussed that while algorithms can optimise speed, efficiency & scale, breakthrough ideas, emotional resonance & brand memorability still depend on human intuition

e4m Staff Jul 27, 2026 8:22 AM