real-time-marketing

Is festive advertising in a race to catch up with the Q-Comm pace?

How Quick Commerce is Transforming Festive Advertising in India?blur=25

As quick commerce platforms squeeze festive shopping into minutes, agencies are redrawing creative, media and production plans for instant buyers

Aryendra Khan Aug 6, 2026 9:34 AM

The end of static media planning

Haresh Nayak, CEO, Connect Network Inc?blur=25

Guest Column: Haresh Nayak, CEO of Connect Network Inc., on why the next decade of marketing belongs to organisations that plan with intelligence, not assumptions

Haresh Nayak Jul 11, 2026 8:30 AM

From moment marketing to core strategy: The rise of fastvertising

Moment Marketing?blur=25

Fastvertising is real-time marketing that joins live cultural moments with relevance, letting brands earn attention rather than buy it in a market of scarce focus

Anuja Jain Jan 7, 2026 9:33 AM