Sehgal was recognised for his outstanding leadership and contribution to the advertising industry and immeasurable contribution to social causes

exchange4media Staff Jul 27, 2018 8:59 AM

Whyness Worldwide wins creative mandate for Godrej Locking Solutions and Systems?blur=25

Godrej Locking Solutions and Systems wishes to deepen its brand footprint and consolidate presence and reach in the market that it has dominated

exchange4media Staff Jun 27, 2017 8:04 AM

Whyness bags creative mandate for VIP?blur=25

Following a multi-agency pitch, Whyness has been handed the creative mandate for luggage maker VIP.

exchange4media Staff Feb 5, 2016 11:49 AM

Moneycontrol  goes Hip Hop?blur=25

Moneycontrol’s latest video promoting its app download campaign is making news for its novel treatment with foot-tapping beat, snappy lyrics & stylish visual treatment.

exchange4media Staff Jan 22, 2016 10:42 AM

Moneycontrol  goes Hip Hop?blur=25

The strategy behind moneycontrol's app download campaign is, while other apps make you spend your income, the new moneycontrol app helps you build your income, this idea has been taken forward in the form of a music video.

exchange4media Staff Jan 22, 2016 9:26 AM

Guest Column: Goafest - the journey from Mumbai to Goa: Arvind Sharma?blur=25

On the eve of Goafest 2014, Arvind Sharma traces the journey of Goa and shares the story of how India's biggest advertising festival has achieved the stature that it does today

Arvind Sharma May 28, 2014 8:01 AM

Lokmat highlights journalistic calibre in new campaign?blur=25

Lokmat TV's latest commercial, 'Aamhi Lokmat' (We are Lokmat), highlights this and reinforces the role of the brand in the lives of its readers as also its editorial content

exchange4media Staff Mar 19, 2014 9:59 AM

Scarecrow felicitates the 'aam aadmi' of Indian advertising?blur=25

Scarecrow paid tribute to behind-the-scenes heroes of the ad world, including voiceover artists, hair stylists, musicians, product window specialists as part of its 4th anniversary celebrations

exchange4media Staff Feb 10, 2014 10:51 AM

Decoding what clients expect from their agencies?blur=25

While clients continue to desire solutions that are better, faster & cheaper, agencies say that they ought to be better remunerated in order to deliver what the clients need. The debate continues...

B Priya Nov 26, 2013 10:27 AM

Stage set for the Mumbai leg of exchange4media Conclave?blur=25

The 13th edition of exchange4media Group’s flagship conference will be held in Mumbai today. Its stellar speaker line-up will delve into shifting media mindset & growth path ahead

exchange4media Staff Nov 25, 2013 8:21 AM

exchange4media Conclave 2013: What do clients expect from agencies??blur=25

The Mumbai leg of the Conclave, to be held on Nov 25, will discuss and debate the dynamics between the two stakeholders and how both can work cohesively to manage expectations

exchange4media Staff Nov 21, 2013 9:08 AM

Ravi Deshpande launches integrated comm agency Whyness Worldwide?blur=25

"I wanted to create a truly integrated company that brings strategy, creativity, design & tech together," says Deshpande, talking about the rationale behind starting this new venture

Priyanka Mehra Nov 6, 2013 7:33 AM

Firstpost launches 4-min promo for its interactive, video views platform?blur=25

Conceptualised & directed by Contract's Ravi Deshpande, the ad showcases a monologue of a quintessential modern woman panning multiple subjects

exchange4media Staff Jun 18, 2013 4:02 PM

Ravi Deshpande to bid adieu to Contract?blur=25

Deshpande, who has had two stints with Contract, is leaving to pursue his personal passions. He will be with the agency till the end of June 2013

exchange4media Staff Apr 27, 2013 7:34 PM

CNBC-TV18 awards creative mandate to Contract?blur=25

In line with this account win, Contract has come out with a new campaign, titled ‘Hello Dreamers’ that breaks out today

Priyanka Mehra Jan 28, 2013 2:45 AM

“If you are not inspired, you cannot be creative”?blur=25

Advertising is about getting inspired by fresh air, cities, cultures, movies, wildlife, children, etc. says Ravi Deshpande of Contract India

Deepa Balasubramanian Dec 3, 2012 6:30 PM

Firstpost TVC goes the eco-friendly way?blur=25

The TVC, created by Contract Advertising, shows how trees are cut to generate newsprint for newspapers; it encourages readers to read news online

Shree Lahiri May 30, 2012 2:24 AM

Future is collaborative: Michael Maedel on Contract’s 25 years?blur=25

Collaborative effort and bringing the best for clients is the way forward for the growth of Contract Advertising as it celebrates 25 years in the business.

Deepika Bhardwaj Nov 25, 2011 9:32 AM

American Tourister shows how to ‘Survive the World’?blur=25

American Tourister has rolled out a new brand campaign, titled ‘Survive the World’. Taking a step forward from its previous campaigns ‘Survive Mumbai’ and ‘Survive Istanbul’, American Tourister’s new campaign completes the trilogy of the survival theme and reiterates its brand promise of highest level of performance in the toughest conditions.

exchange4media Staff Sep 26, 2011 11:51 AM

Going green, JK Tyres ups marketing spends by 50 pc?blur=25

JK Tyre & Industries Ltd is adopting some unconventional ways to move ahead n its key focus areas of motorsports, going green, and trucking business. Vice Chairman and Managing Director Raghupati Singhania shares how…

Preeti Hoon Apr 21, 2011 9:26 AM