Sehgal was recognised for his outstanding leadership and contribution to the advertising industry and immeasurable contribution to social causes

exchange4media Staff 27-July-2018

Godrej Locking Solutions and Systems wishes to deepen its brand footprint and consolidate presence and reach in the market that it has dominated

exchange4media Staff 27-June-2017

Following a multi-agency pitch, Whyness has been handed the creative mandate for luggage maker VIP.

exchange4media Staff 05-February-2016

Moneycontrol’s latest video promoting its app download campaign is making news for its novel treatment with foot-tapping beat, snappy lyrics & stylish visual treatment.

exchange4media Staff 22-January-2016

The strategy behind moneycontrol's app download campaign is, while other apps make you spend your income, the new moneycontrol app helps you build your income, this idea has been taken forward in the form of a music video.

exchange4media Staff 22-January-2016

On the eve of Goafest 2014, Arvind Sharma traces the journey of Goa and shares the story of how India's biggest advertising festival has achieved the stature that it does today

Arvind Sharma 28-May-2014

Lokmat TV's latest commercial, 'Aamhi Lokmat' (We are Lokmat), highlights this and reinforces the role of the brand in the lives of its readers as also its editorial content

exchange4media Staff 19-March-2014

Scarecrow paid tribute to behind-the-scenes heroes of the ad world, including voiceover artists, hair stylists, musicians, product window specialists as part of its 4th anniversary celebrations

exchange4media Staff 10-February-2014

While clients continue to desire solutions that are better, faster & cheaper, agencies say that they ought to be better remunerated in order to deliver what the clients need. The debate continues...

B Priya 26-November-2013

The 13th edition of exchange4media Group’s flagship conference will be held in Mumbai today. Its stellar speaker line-up will delve into shifting media mindset & growth path ahead

exchange4media Staff 25-November-2013

The Mumbai leg of the Conclave, to be held on Nov 25, will discuss and debate the dynamics between the two stakeholders and how both can work cohesively to manage expectations

exchange4media Staff 21-November-2013

"I wanted to create a truly integrated company that brings strategy, creativity, design & tech together," says Deshpande, talking about the rationale behind starting this new venture

Priyanka Mehra 06-November-2013

Conceptualised & directed by Contract's Ravi Deshpande, the ad showcases a monologue of a quintessential modern woman panning multiple subjects

exchange4media Staff 18-June-2013

Deshpande, who has had two stints with Contract, is leaving to pursue his personal passions. He will be with the agency till the end of June 2013

exchange4media Staff 27-April-2013

In line with this account win, Contract has come out with a new campaign, titled ‘Hello Dreamers’ that breaks out today

Priyanka Mehra 28-January-2013

Advertising is about getting inspired by fresh air, cities, cultures, movies, wildlife, children, etc. says Ravi Deshpande of Contract India

Deepa Balasubramanian 03-December-2012

The TVC, created by Contract Advertising, shows how trees are cut to generate newsprint for newspapers; it encourages readers to read news online

Shree Lahiri 30-May-2012

Collaborative effort and bringing the best for clients is the way forward for the growth of Contract Advertising as it celebrates 25 years in the business.

Deepika Bhardwaj 25-November-2011

American Tourister has rolled out a new brand campaign, titled ‘Survive the World’. Taking a step forward from its previous campaigns ‘Survive Mumbai’ and ‘Survive Istanbul’, American Tourister’s new campaign completes the trilogy of the survival theme and reiterates its brand promise of highest level of performance in the toughest conditions.

exchange4media Staff 26-September-2011

JK Tyre & Industries Ltd is adopting some unconventional ways to move ahead n its key focus areas of motorsports, going green, and trucking business. Vice Chairman and Managing Director Raghupati Singhania shares how…

Preeti Hoon 21-April-2011