push-notifications

Pulling consumers with push notifications: Hit or miss?

Push notifications?blur=25

Brand experts say that personalization has to take into account predictability to avoid notifications that can turn into irritations

Jagruti Verma Oct 24, 2024 9:00 AM

Push notifications, not buttons: Are brands going overboard?

push notifications?blur=25

There's a thin line between delivering value and spamming the users with push notifications; brands should be mindful of that lest customers opt out, say experts

Sohini Ganguly Nov 29, 2023 8:21 AM