The unit of value in digital advertising is shifting from interaction to outcome, from traffic to trust, and from optimisation to selection

Shantanu David Jan 24, 2026 8:41 AM

As AI shifts from a back-end efficiency tool to a creative partner, agencies are re-evaluating authorship, talent structures, and the balance between human craft and machine intelligence

Aryendra Khan Jan 21, 2026 8:50 AM

Prompts are the lifeblood of AI. With the right one on your side, you can make AI dance to your tunes, say experts

Shantanu David Nov 29, 2023 8:14 AM