With an aim to drive value and premiumisation in the Hindi Heartland, JioStar’s FTA channels are leading the way in reaching the right audience at the right time

NATIVE CONTENT Aug 7, 2026 5:40 PM

Beauty and personal care brands are rapidly adapting to consumers seeking premium experiences at accessible price points, with mini serums, travel-sized perfumes and trial packs driving acquisition

Sunidhi Vijay May 15, 2026 8:43 AM

D2C founders say with every passing year, the trend of premiumisation is on the rise, as a result of which they are noticing an increasing consumer interest in the brands’ premium product offerings

Sohini Ganguly Jul 26, 2024 9:11 AM