performance-metrics
A week of heightened public attention became an unplanned stress test for India's digital ad economy
As seasonal marketing budgets climb, the industry reassesses campaign effectiveness, attribution models and the growing role of verification in digital advertising
e4m Staff Mar 14, 2026 11:33 AM
Industry players say attention is now a precursor to measurable business outcomes in a digital-first ecosystem, and this reflects a recalibration within FMCG marketing
Sunidhi Vijay Feb 17, 2026 8:25 AM