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Duroflex’s Ullas Vijay on retail increasingly becoming a brand-building medium

Ullas Vijay, Duroflex?blur=25

Ullas Vijay, CMO, Duroflex, shares about the brand’s expansion roadmap, the shift from comfort-led to stress-led storytelling, and the growing role of experience centres as a key marketing lever

Pooja Yadav Mar 24, 2026 9:22 AM