Chief Executive Cindy Rose said WPP had completed the first phase of its organisational overhaul under its Elevate28 strategy

e4m Staff Aug 6, 2026 12:01 PM

Softer crude prices and a steadier rupee may ease pressure on marketers ahead of the festive season, though advertisers are likely to see it as a signal of confidence, not a spending trigger

Kanchan Srivastava Jun 22, 2026 9:14 AM

On the audience front, 2026 is widely seen as a potential inflection point, subject to the rollout of digital broadcasting reforms

Chehneet Kaur Jan 12, 2026 9:29 AM

As influencer marketing enters 2026, the industry is confronting a paradox. While creator supply continues to expand, tolerance for surface-level influence is rapidly shrinking

Shalinee Mishra Jan 5, 2026 9:00 AM