online-search
As agentic AI compresses journeys and reshapes discovery, brands are being pushed to move beyond traffic metrics and build trust in a world where decisions are increasingly delegated to machines
Anuja Jain Mar 19, 2026 9:41 AM
As consumer behaviour evolves, AI-powered tools like Google Gemini are reshaping search delivery. This shift is driving up Google’s CPL by up to 100%, say experts
Tasmayee Laha Roy and Jagruti Verma Jan 14, 2025 9:13 AM