As agentic AI compresses journeys and reshapes discovery, brands are being pushed to move beyond traffic metrics and build trust in a world where decisions are increasingly delegated to machines

Anuja Jain Mar 19, 2026 9:41 AM

As consumer behaviour evolves, AI-powered tools like Google Gemini are reshaping search delivery. This shift is driving up Google’s CPL by up to 100%, say experts

Tasmayee Laha Roy and Jagruti Verma Jan 14, 2025 9:13 AM

As per an Amazon-Kantar study, 73% of online researchers rely on Amazon for product research

exchange4media Staff Aug 1, 2022 1:00 PM

Google annual Year in Search report also reveals that 2021 saw an acceptance of a blended lifestyle with an approximately 350% growth in interest in 'hybrid workplace'

exchange4media Staff Feb 9, 2022 3:30 PM

Google’s annual Year in Search report ‘India’s determined progress’ confirms the geographical expansion of new digital users in tier 2/3/4 locations and rural India

exchange4media Staff Mar 25, 2021 5:07 PM