Portal will offer customised experiences and activities from trekking to cooking a traditional meal of the region

exchange4media Staff Feb 11, 2019 3:00 PM

Flexibility & creating possibilities key to selling OOH for brands: Ron Graham?blur=25

According to the Chief Consultant of Media on the Go, things are going to be much more fragmented and size of the content is going to be tiny in OOH as new dynamics come into play

Abid Hasan Mar 21, 2014 8:49 AM

"Consolidation is at the core for survival & success of OOH players"?blur=25

Efficiencies through consolidation should lead to more investment in product improvements, including measurement, says Ron Graham, Chief Consultant, Media On The Go

Abhinna Shreshtha Mar 15, 2014 8:55 AM

Listen to Farrokh Madon, Ron Graham, Pratap Bose @OOH Conference & Awards?blur=25

Farrokh Madon, CCO, Y&R Singapore; Ron Graham, Chief Consultant, Media On The Go; Pratap Bose, COO, DDB Mudra Group are the keynote speakers at the fourth edition of exchange4media's OOH Conference & Awards

Abhinna Shreshtha Mar 5, 2014 7:57 AM

Sony LIV launches 3 new TVCs to highlight its on-demand service?blur=25

The new ads by MSM's Sony LIV targets young urban consumers who like their entertainment in byte sizes on-the-go. The creative agency behind the campaign is Havas Media

exchange4media Staff Oct 15, 2013 7:40 AM

Vodafone bullish on outdoor in Mumbai?blur=25

The first phase of Vodafone’s ‘On the go’ campaign extensively uses on-ground activities and the outdoor landscape in Mumbai

Priyanka Nair Jan 11, 2013 7:51 PM