offline-store
The store carries a limited assortment compared with Instamart’s online catalogue and is positioned as a touchpoint for consumers to interact with products in person
e4m Staff Dec 22, 2025 5:23 PM
Several D2C brands have in the recent past opened offline stores in India. We assess the impact of the transition on sales, brand identity and overall growth
Soumya Gawri Sep 11, 2024 9:20 AM