The constant supply, demand and consumption of content is stoking curiosities of consumers but can also add to the perils of digital addiction, say industry observers 

Jagruti Verma Nov 22, 2024 9:24 AM

Brand experts say that personalization has to take into account predictability to avoid notifications that can turn into irritations

Jagruti Verma Oct 24, 2024 9:00 AM

There's a thin line between delivering value and spamming the users with push notifications; brands should be mindful of that lest customers opt out, say experts

Sohini Ganguly Nov 29, 2023 8:21 AM