nikhil-rangnekar

OOH bowls brands over with big reach this IPL season

IPL 2025?blur=25

Brands that leverage outdoor advertising alongside digital and TV see a 30-40% increase in brand recall, with metros and Tier-1 cities witnessing even higher engagement, say experts

Chehneet Kaur & Sunidhi Vijay Apr 1, 2025 8:49 AM